The Barbour Seven Dials store is centred around its fresh design concept of New Heritage, which celebrates its dual identity as both historic in legacy and contemporary in design.

The store is designed to deliver the practicality of the 130 year old brand's roots, re-engineering them for today to create purposeful designs with a contemporary aesthetic. The store houses Barbour's most fashion-forward ranges, including Heritage +, Heritage Select, and Re-Engineered. Barbour’s Re-Loved jackets are also on offer, alongside Re-wax lockers to allow customers to bring well-worn items and have them carefully restored by in-house.