Bucherer continually surprises with innovative business models and sets the pace in the luxury segment as the world’s largest watch and jewellery retailer. This spring the family run Company is delighted to announce the opening of a new boutique in Central London’s prestigious Covent Garden district, unveiling an exciting new chapter in its continued UK expansion.

The boutique is home to Bucherer’s own brand offering including its timelessly beautiful and modern jewellery creations. Since the house's inception in 1888 Bucherer has been inspired by rare diamonds' sparkle and colour. Formed by nature, their beauty is elevated by the finest craftsmanship in its Lucerne Atelier, earning Bucherer Fine Jewellery a place among Europe's most eminent jewellers. Decorating one wall of the boutique, customers can discover Bucherer’s distinctive fine jewellery collections including Peekaboo, B Dimension, Lacrima, Pastello and Variato as well as their famed range of Solitaires.

In a dedicated space adjacent to fine jewellery, Carl F. Bucherer watches take centre stage. These creations epitomise the finest Swiss watchmaking expertise with exquisite design and groundbreaking technological innovation such as the peripheral rotor, an innovation that Carl F. Bucherer was the first manufacturer to put into series production. Bucherer’s BLUE collections are also available in the new boutique, offering exclusive Limited Edition and unique timepieces in the brand’s iconic blue colourway in collaboration with prestigious peers including Audemars Pi guet, Blancpain, Panerai and IWC Schaffhausen.