Welcome to the world of Gudrun – Scandinavian design with a colourful soul.

The Gudrun Sjödén store in Seven Dials reflects the vision of Gudrun Sjödén. Founded in 1976, the brand is known for its distinctive use of colour, pattern, and sustainable fabrics.

Explore our creative assortment of Scandinavian clothing and homeware in beautiful, natural materials. These smile-sparking clothes are ideal for layering. In addition to their unique design, these pieces are also functional, often organic, and perfect for women of all ages. The collections are thoughtfully made, offering comfortable, versatile pieces with a strong sense of character. You will also find colourful interior décor that makes it a breeze to style your own unique dream home.