SugarSin, voted one of the ‘World’s Most Beautiful Candy Shops’ by Architectural Digest is passionate about providing quality sweets and have become famous for their unbeatable pick and mix in London’s Covent Garden.  After spending 15 years in finance and operations, entrepreneur, Jiten had a sweet dream to venture into business. He stumbled upon SugarSin when searching for a food business for sale in London. And it was love at first sight…even before he’d tasted the sweets. Jiten has always loved a dark mint chocolate. But now Fizzy Tropical, Gin Fizz and Peach Sangria Gummies are among his favourites…once you become a SugarSin fan, it’s not possible to have just one favourite sweet!