Swarovski is home to stunning and timeless jewellery pieces, providing high quality crystals and gemstones. Based in the heart of Covent Garden, Swarovski is mere steps from Leicester Square and Covent Garden underground stations.

Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewellery and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world.

From inspiration brief to collection launch, Swarovski’s creative process is uniquely prolific. With a focus on trend curation, design and meaningful branding, every piece tells a story and embodies over 125 years of mastered craftsmanship. The continuous evolution of material and technique makes Swarovski the leader of crystal cut creations. New cuts, shades and sizes are conceived and realised every day in the historical Wattens headquarters, pushing the boundaries of crystal. Swarovski’s know-how not only focuses on refining the crystal, it also explores methods that make the most incredible pieces possible. Beading, pave, bezel and prong settings are some of the techniques used to enhance the sparkle and create exquisite refinement.