Tucked away in the heart of Covent Garden is a real treat for Moomin fans.

A treasure trove of Moomin magic, full to the brim with Moominous bits and bobs, all inspired by Tove Jansson’s beloved Moomin characters and stories. Whether you’re after something to read or the perfect mug, you’ll find it here – along with everything from soft toys to Moomin-themed treats.

The shop’s décor is inspired by Tove Jansson’s picture book The Book About Moomin, Mymble and Little My, so you can really immerse yourself in the magical world of Moominvalley, right in the heart of London. Best of all, they have regular meet and greets with Moomintroll – so don’t forget to bring some pancakes to share when you snap a photo with him! A proper delight for fans and curious wanderers alike.

Jansson’s books went on to be reenvisaged in several television productions over the years. In 1990 Telecable created 104 episodes sold to 60 countries, further popularising The Moomins worldwide.

2019 brought the Moomins back to children’s television with Moominvalley. A new adaption starring Taron Egerton, Kate Winslet and Warwick Davis alongside a host of other well-known actors. Such an exciting cast is a testament to the continued enchantment of the Moomins who have stood the test of time with children and adults for 80 years!

Moomin Mascot Appearances

Meet Moomin in-store!

• Fridays, Saturdays & Sundays – Moomin appears four times a day

• Every day during school holidays – even more chances to meet Moomin!