Sunday 26th April 2026

London Marathon 2026 runners! Celebrate your incredible achievement in Covent Garden with a host of amazing offers across your favourite brands. Feeling inspired to start running? Discover activewear from top sportswear brands including Alo, Saucony, Hoka and more.

Stay tuned for more information coming soon...

Exclusive Marathon Day Offers

VIVOBAREFOOT - Present your bib or medal in-store on Neal Street on the from 26th-27th April and receive a 30% discount on a pair of full-priced Vivos as recognition of your achievement.

Happy Socks - Show your medal in-store to receive a free pair of socks, available while stocks last.

Creed - Marathon runners will receive complimentary champagne in-store. Visitors can also discover the store's range of services including engraving, gift-wrapping and fragrance advice, perfect for gifting.

EDiT - Receive 50% off the cost of framing when buying a full priced artwork.
Diptyque - Perfect for relaxing after race-day, discover Diptyque's range of candles and fragrances in-store, with a gift with purchase when you spend over £140.

Drinking & Dining Offers

Doughnation - Buy one get one free on pizzas when you show your medal.

JENKI - Enjoy £3 Flat Greens when you have or download the JENKI app and show the banner to the team in-store. Runners who present their medal will also receive free matcha.

Cô Thành - Receive any bánh mì & iced Vietnamese coffee for just £15, the ultimate pick-me-up for a long day on the sidelines and ideal post-race carb snack for runners.

NaNa Café - Marathon runners will receive 20% off as a small way to say well done at NaNa. Just show your race bib or confirmation when you visit.

Local Running Clubs

Run with your favourite activewear brands

Oakley Covent Garden have launched their brand new run club, a community for runners of all levels coming together in the heart of the city. With runs taking place every month, join the Strava community group to find out more information on upcoming runs.

Looking for a running group in London with a difference? Discover HOKA's run club , running evert Wednesday at 6pm from the James Street store for a 5k run, as well as a chance to try out the latest HOKA models whilst meeting fellow runners. Register here

Saucony Social Club also hosts a range of runs from the James Street store, welcoming runners of all levels. Check out their social media and Strava community for more information on upcoming runs.

Top Running Shoe Brands

Feeling inspired?

If you've just watched the London Marathon and felt the running spark, you're not alone. Thousands of people every year take their first steps into running after seeing others achieve the extraordinary! You don't need to run 26.2 miles straight away, the first step is finding the perfect pair of shoes - and where better to look than Covent Garden.

Known for their soft landings and ultra-cushioned comfort, Hoka offers a selection of beginner-friendly models, such as the Mach 6. Saucony's two-floor store on James Street is perfect for finding a stable, beginner-friendly pair, praised for their reliable fit and support!

If you're more of a 'off the beaten track' type, Salomon offers models ideal for both road and trail running.

High Energy at Peloton Studios

More into high-energy exercise? Book onto a class at Peloton Studios London for a high-energy fitness fix, allowing you not only to look your best but feel your best.

Peloton is the leading connected fitness platform with a highly engaged community of nearly 7 million Members worldwide. The London Studios on Floral Street is open for the public to take classes Friday through Sunday with state-of-the-art equipment and classes across strength, cardio, stretching, bootcamp, boxing and more.

Book a class

Discover your new favourite workout brands

Alo Yoga

Saucony

Peak Performance

Salomon

HOKA

Lululemon

Vuori

Peloton

Fuelling Up in Covent Garden

Discover the best carb-boosting spots ahead of the London Marathon

Looking to carb-load ahead of the run? You're spoiled for choice in Covent Garden. Serving exceptional fresh pasta dishes, Notto's menu is built around seasonal ingredients under Michelin-starred chef Phil Howard. Ave Mario brings a flamboyant energy to Henrietta Street, serving up authentic Italian plates including fresh pasta and their signature carbonara served from a 4kg pecorino wheel!

For something a little more casual, Mezzo in Seven Dials Market is the definition of less is more, serving up exquisite Italian classics including cacio e pepe, ragu Bolognese and penne pomodoro.

Discover All Performance & Sportswear in Covent Garden

Whether you're an avid runner, feeling inspired to start or are seeking an active lifestyle (that absolutely doesn't include running), our iconic neighbourhood offers a curated selection of activewear that blend functionality, style and innovation for all lifestyles.

Explore