Best Brands in the West End

The Best Brands in the West End

Covent Garden is one of London’s most popular shopping neighbourhoods, home to a wide range of world-class fashion, beauty, lifestyle stores and more. Discover a unique blend of global and independent brands designed to satisfy your every shopping need.

New to the neighbourhood

Discover the latest brands to arrive in Covent Garden.

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Kapten & Son

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Nespresso

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Topologie

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Charlotte Tilbury

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Dolce & Gabanna

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Womenswear

Where Londoners seek the latest womenswear styles, shop Covent Garden's fashion-forward favourites. Refresh your wardrobe with statement accessories or timeless staples from our curated line-up of fashion flagships and independent boutiques.

Menswear

Menswear in Covent Garden offers up effortlessly cool streetwear, minimalist basics and refined tailoring for the modern gentleman. Build your wardrobe from head to sneaker with practical, stylish and bespoke brands who focus on detail and design.

Beauty and Fragrance

Known as London's Beauty Quarter, Covent Garden is the home of makeup, skincare, fragrance and wellness. Whether you're restocking your cult-favourites or discovering something new, elevate your routine and find expert advice across the neighbourhood as Covent Garden makes beauty accessible.

Lifestyle

Covent Garden is a lifestyle shopper’s paradise, offering everything from chic homeware, art and tech essentials to stylish stationery, appliances and curated gifts. Whether you're refreshing your living space or picking up something thoughtful for a friend, the area’s blend of boutique stores and design-led brands makes every purchase feel personal.

Kids

A wonderland for little shoppers, find everything from adorable kids wear to imaginative toys, books and more as the neighbourhood offers a joyful mix of fashion, accessories and entertainment for children. Unleash your inner child with nostalgic character stores and experience-led moments.

Performance and Sportswear

For those looking to shop activewear that looks as good as it performs, Covent Garden delivers. Fusing fashion-forward aesthetics with cutting-edge technology; perfect for training, travel, or athleisure looks. Whether you're heading to a yoga studio, scaling a mountain, or running your next marathon, find inclusive specialist stores in the heart of London.

Watches and Jewellery

For connoisseurs of fine jewellery and watches, Covent Garden offers access to a wide range of heritage brands and luxury boutiques known for precision and prestige. Whether you're looking to invest in a diamond engagement ring or a Swiss timepiece, explore elevated shopping experiences throughout the neighbourhood.

In-store Services

Tailor a Covent Garden shopping experience to you with exclusive in-store services to suit your needs. From personal styling consultations and piercing studios to fragrance workshops and tech try-outs, immerse yourself in the world of shopping. Personalise your visit with bespoke engraving, embroidery or embossing - making for the perfect gift.