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Build your signature men’s wardrobe

Elevate your wardrobe with standout pieces from Covent Garden’s premium menswear brands. For timeless elegance with a contemporary twist, Batch LDN combines British heritage with a modern flair. Wax London delivers exceptional quality and thoughtful design, blending traditional craftsmanship with a contemporary edge to create wardrobe staples built to last.

For luxury essentials, N.Peal’s sophisticated cashmere collection provides both warmth and style, perfect for year-round comfort. Balibaris Parisian-inspired designs are chic and minimalist, making smart dressing effortless. For sharp tailoring and timeless sophistication, Hackett’s classic British style has you covered, while Paul Smith’s distinctive designs inject bold, creative flair into any outfit. Finally, NN07’s Scandinavian sensibility is effortlessly cool with clean lines and contemporary cuts, offering a versatile and modern aesthetic for the modern man.

Build your signature men’s wardrobe

Step into style with the best in men’s footwear

Covent Garden is home to brands that strike the perfect balance between style and function. Birkenstock’s iconic contoured sole sandals are designed for maximum comfort, perfect for sightseeing in the city, while Camper offers bold colours and patterns for mixing up your everyday dressing.

If high performance trainers are what you need, HOKA’s cushioned soles, innovative engineering and colourful designs make them the go to for running and walking all day. If you’re not quite sure what you’re looking for Schuh stocks a variety of brands to suit any occasion.

Step into style with the best in men’s footwear

Timeless luxury, effortless elegance

For those who appreciate fine design, Cheaney offers British-made footwear that combines tradition with modern elegance. With over 130 years of expertise, each pair is meticulously handcrafted to ensure superior quality and durability. Whether you’re looking for classic or contemporary styles, Cheaney’s attention to detail makes them a must-visit for luxury footwear.

Family owned Loake Shoemakers has been handcrafting fine leather shoes in England for over 140 years and combines tradition with timeless design at their exquisite boutique on Neal Street. Support British craftsmanship and community with a trip to Mulberry. Over 50% of their luxury leather accessories are made in Somerset, in carbon-neutral factories with low carbon leather in an uncompromising approach to sustainability.

Timeless luxury, effortless elegance

Discover iconic timepieces

For watch enthusiasts, Covent Garden presents an exceptional lineup of world-class brands including Swatch, Tudor and Bucherer, a leading name in luxury watches, showcases an exquisite selection of Swiss timepieces that blend tradition with modern innovation - including Rolex. OMEGA, known for its deep connection to space exploration and sports timekeeping, creates watches that are as functional as they are iconic and TAG Heuer’s precision engineered pieces offer a bold and dynamic approach to luxury, perfect for those who value both style and performance.

Whether you’re investing in your first luxury watch or adding to your collection, these brands offer a sophisticated take on timekeeping.

Discover iconic timepieces

Browse all menswear

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A.P.C.

A.P.C.

French fashion brand known for their minimalist, ready-to-wear clothing and accessories.

Abercrombie & Fitch

Abercrombie & Fitch

American fashion brand known for their casual, everyday women's and menswear, alongside a selection of occasion dresses and activewear.

AllSaints

AllSaints

Contemporary British fashion brand famous for their urban styles and quality leather jackets.

Alo Yoga

Alo Yoga

Premium lifestyle and athleisure brand blending yoga-inspired activewear, fashion and wellness.

American Vintage,  Floral Street

American Vintage, Floral Street

French fashion brand offering a collection of relaxed, soft basics with a vintage aesthetic.

American Vintage, Earlham Street

American Vintage, Earlham Street

French fashion brand offering a collection of relaxed, soft basics with a vintage aesthetic.

Arc'teryx

Arc'teryx

Canadian brand offering high-performing outdoor gear for hiking and alpine sports.

ARKET

ARKET

Nordic lifestyle brand offering a modern selection of ready-to-wear, homeware and accessories.

Axel Arigato

Axel Arigato

Swedish fashion brand blending streetwear and luxury, offering a selection of minimalist sneakers and apparel.